Why choose between trading a good or a service? And should you now invest more in services or in your brand? Some brands decide to play on all facades. Some companies are basing their strategy on Professional Designers’ models in which the combination of the brand, the product, and the service together creates value and diversity.
A brand, as defined by Google, is a name, term, design, symbol, or another characteristic that distinguishes an organization or product from its competitors in the customer’s perception. Brands are used in business, marketing, and advertising. And a service, one may argue, is a transaction in which no tangible good is being transferred from the supplier to the customer.
So, in no way are a brand and a service the same thing? That’s why it’s so hard to say what the distinction is. But you might have a business where you provide design services to your clients. And your business would have a brand: the name would be Professional Designers and you would have a logo, a slogan, etc.
It is probably simpler with an example.
Web Print Media is an umbrella company (the parent company) with different brands. There are Professional Designers, Swiss Payout, Sentricor, 123Print, and more. So, the company is Web Print Media, and the names I mentioned previously are the brands. Could you understand the concept?
Branding is one of the most essential aspects of any business, however big or small, retail or business-to-business. An effective brand strategy provides you with a significant edge in increasingly global and competitive markets. But what exactly does the term “branding” mean? How does it affect businesses?
In the simplest conditions, your brand is the promise you deliver to your customers. It informs them what they can expect from your products and services, and it helps differentiate your offering from that of your competitors. Your brand reflects who you are, who you want to be, and who people perceive you to be.
Let’s just ask if you are the innovative free-spirited individual in your sector? Or the experienced and reliable company? Is your product an expensive, high-quality option or a low-cost, high-value option? You can’t be both, and you can’t be everything to everybody. What you are, must be based to a certain level, on what your target customers would like and need you to be.
Indeed, you cannot be everything and cannot be part of every role, but rather you must take the decision to be someone, to create your own image and that will be the image and vision or perspective that your customers and the whole world will perceive on behalf of your company.
On the other side, the foundation of your brand is your logo. Your website, packaging, and promotional products – all of which must incorporate your logo – convey your brand.
Developing your brand is like a journey of self-discovery in your business. It can be difficult, time-consuming, and uncomfortable. At the very least, it requires you to answer the following questions:
- What is the mission of your business?
- What are the advantages and features of your goods and services?
- What do your clients and prospects already feel about your company?
- Which characteristics do you need to join your business?
This questioning process is very important because it determines what precisely you expect and want in terms of establishing the identity of your business.
in all this, building credibility, confidence, and an approach to your clients is an essential step on the way to success. And it could become even a very delightful experience if you can find a design agency that can do all the process, as our digital design competent team, can develop your brand and respond to all your doubts and questions, but just a click.
We, at Professional Designers, one of the leading IT agencies in Switzerland, offer the latest trends & strategies for branding, logo design, as well as web design & web development, SEO, and digital marketing services to our clients in Switzerland, Europe & rest of the world. For more information, please drop a message or give us a call. If your project brief is ready, do not hesitate to request a free quotation.
