email-signature-design

How to Create Email Signature

Understanding an Email Signature

The email signature can be referred to as a block of texts which are attached at the end of an email message. These texts contain the name of the user, business contact information, logo, images, handwritten signature, website URL, etc. Email signatures can rather be considered as professional business cards. It looks really professional and attractive too when one sends an email signature along with some content. Though it is suitable for formal uses only, it still can be used in many aspects.

Steps to Create an Email Signature in Outlook

Creating an email signature is not at all a tiresome job. The user just needs to follow the following steps in order to create a perfect email signature:

  • A new email message should be opened.
  • “Signatures” should be selected from the menu where message options are displayed.
  • “New” should be clicked from “Select Signature to Edit”.
  • A name should be typed for a proper signature in the “New Signature” box.
  • Under the “Edit Signature” box, one can easily create a signature. Font type, font colours, font sizes, and even text alignment can be changed under this section.
  • Links and social media icons can also be added under this box. To be precise, the “Edit Signature” box bears a lot of functions. The following options should be set under the “Choose Default Signature” menu:
  1. In “Email Account” drop-down box, an email account should be chosen which will remain attached with the signature or multiple signatures.
  2. The user can automatically add signatures to default messages and can even disable this function by selecting and deselecting one of the signatures from “New Messages” drop-down box.
  3. One of the signatures should be selected in the “Replies/Forwards” drop-down box if the user wants the signature to appear in the messages he/she replies to and forward.
  • “OK” should be chosen by the user and the message box should be opened again. The newly created email signature won’t be added by Outlook automatically. The user needs to add the signature manually to this one message only. From the next messages, the signatures will be added automatically.
  • The signatures can also be added manually.

In order to add a logo or image to the signature, the user needs to follow the steps mentioned below:

  • A new message should be selected and then “Signature > Signatures” should be selected.
  • The signature should be selected from “Select Signature to Edit” in which the logo or image is to be added.
  • The image icon should be selected, followed by locating the image file and then select “Insert”.
  • The selected image can be resized and the aspect ratio can also be locked.
  • “OK” should be pressed to save the changes.

Advantages of Email Signatures

Following are some of the advantages of email signature which adds on to certain benefits of the user and proves itself to be a feature worth using:

  • Branding purposes can be done.
  • Professionalism can be maintained.
  • It helps people as a digital business card.
  • Valid at all places.
  • Quick links and personal information can be sent.

If you need a helping hand, we can design a professional email signature for your personal or business email, contact us today.

web-trends-zurich

Latest Trends in Web Design

Web design is subject to shifts in technology far more than the traditional print. Website design agencies and professional Graphic Design companies are coping with increasing technical challenges yet managing to create user-friendly sites that are consistent with the corporate style.

The latest web design trends include can be identified as follows.

  • Animated logos are trending now allowing companies to enhance their brand further.
  • The GIF has returned because when done well, they can transform a good project to a great one.
  • There has been an increase in the use of bold colours being used across digital platforms.
  • The use of typography which is a powerful weapon on the web has broadened this year.
  • Animation as a means of storytelling is to become popular.
  • Reintroduction of shadows and gradients will add both functionality and beauty to designs.
  • Artificial intelligence is there to stay in the mainstream web design, through technologies like conversational interfaces.
  • The mobile web has already overtaken desktop browsing so web designers will focus more than ever on the mobile audience.

So if you are looking into creating a website for yourself, a Digital Marketing Agency should be what you are looking for to make sure that all the latest trends are taken care of.

Professional Designer, Creative Design & Digital Marketing Agency Neuchâtel, along with creative brandingweb designweb development and printing solutions, create websites taking latest trends into considerations.

Let Professional Designer create your website, Contact us today to discuss your website maintenance/update needs, we provide FREE price estimates to all clients.

Business Card Design - website Design Agency

Business Card Design Switzerland: Considerations & Free Samples

Developing Effective Marketing Materials:
Business Card Design Considerations

Introduction

A business card is the most basic marketing tool every business must have. It provides a convenient, relatively inexpensive method to promote your business to everyone you meet everywhere you go. However, too often the business card is under-appreciated and little thought or time is devoted to designing this essential communication tool.

Business cards should be treated no different than any other piece of marketing material. It should function as the work-horse of your marketing arsenal, consistently driving customers to your door. Think of the business card as a mini-advertisement instead of a basic white card with your contact information on the front of it.

If your business card is being distributed only to be safely tucked away in someone’s wallet never to see daylight again, then your business card was not designed effectively and should be re-examined for ways to improve its functionality.

Components of a Business Card

When designing your business card, start by evaluating what basic information you want to include such as:

• Logo
• Tagline
• Business Name
• Individual Name(s)
• Job Title(s)
• Address
• Telephone Number(s)
• E-mail Address
• Website Address

 

While it seems like common sense to include such fundamental information as your name, address, telephone number and e-mail, many times cards are thrown together too quickly and some important detail is overlooked or forgotten. Let’s examine a few of these a little closer.

Business Logo Design

A logo serves as a visual element used by a business on all of its marketing materials that people can look at and instantly recognize. It is even more effective if the logo somehow reflects what you do or symbolizes something unique about your company. A simple symbol or graphic image using your business name is nice because it does not clutter up space with a direct message and it is highly adaptable to many different uses. Too often people use intricate illustrations for their logos. While this looks appealing on the computer and maybe even paper, how will it look when you want to embroider a t-shirt or shrink it to fit on a business card? Another way to look at this is if you cannot draw the image with a broad-tip marker then it is not a good logo.

Affordable but Creative Logo Design offer →

Taglines

Ideally your business name or logo should indicate what you do. If it doesn’t then you should consider a tagline. A tagline is a descriptor of your business, usually in seven words or less. It is one of those things that looks simple to develop but often isn’t. It needs to be unique, relevant, memorable, and elicit an emotional response, which is why writing a great tagline is so difficult. When developing a tagline think in terms of what makes your company different and valuable and list those words that best convey such concepts.

Business Name

What’s in a name? A lot, when it comes to small business. New enterprises should put as much effort into naming your business as you did into coming up with your idea or writing your business plan. Ideally, your name should convey the value and uniqueness of the product or service you’ve developed. In agriculture, it is common practice to name your business after your farm or family. The question to ask is, does my business name effectively depict a clear picture of what I do to a potential consumer.” For example if you are considering naming your business Brown’s Farm, would potential customers know that you were a Christmas tree grower by looking at your business name alone? If you are an existing business with a name that does not convey what you do, then you will want to clarify this by using an effective logo or tagline.

Address

Always include an address on your business card, even if working from home. It adds credibility and makes your business appear established. When placing an address on a business card, first consider the cards’ general function to support your business and who will be the primary target audience. This is especially important if you have different addresses for your physical business location and receiving mail. If your operation takes place at several locations such as multiple farmers markets, and you generally do not sell on the farm then you might want to use your mailing address since the card will likely be used primarily for communication purposes. However, if you have an on-farm market or agritourism venue, then the physical address is preferred so that customers can find your operation. It is also perfectly acceptable to use both addresses, however, be careful not to clutter the card with too much information.

If your business is on first page of google? →

Telephone Number(s)

Today it is not uncommon for a business to utilize a variety of telephone numbers with the addition of toll free numbers, fax machines, cellular phones, and Internet services such as Skype and Vonage. It is
essential you include at least one telephone number on your business card. Should you decide to include multiple numbers on the card then they should be listed in order of establishment such as main land line first, fax machine second and cellular third. It is also noteworthy to mention the importance of including area codes and extensions when applicable. Keep in mind your customer might be new to the area or live in a location which utilizes multiple area codes. Failure to include the full ten digit number could result in a loss of sale if your customer is unable to reach you.

E-mail Address

E-mail addresses are often overlooked as an opportunity to brand your business. Instead of using a generic e-mail address such as “yourname@yahoo.com” or “yourfarm@comcast.net,” invest in an e-mail address that complements the domain name of your website. For example, if your website address is www.berryfarm.com, then a good e-mail address might be “yourname@berryfarm.com.” Today’s technology makes e-mail personalization inexpensive and easy to set up, enabling you to further business credibility and professionalism. If you are unable to personalize your e-mail at this time, make sure the e-mail address you are using on your card represents your business in its best light. Simply put, avoid using cute and kitschy addresses such as “proudmom24@free-email.com” or crazygoatlady@freeemail.com,” which may seem harmless and are fine for your personal life but come across very unprofessional.

Website Address

A website is a must in today’s business world, even if it’s a simple, one-page site that provides only basic contact information, it should be thought of as your on-line business card. A website provides potential
and existing customers easy 24-hour access to learn more about your business, the products you sell and the services you offer. You website address should be included on every marketing material you develop, and your business card is no exception.

Low price website design offer →

Layout and Design Considerations

While contact information is essential it does not need to be the only information you include on the card. Remember, your business card should really be thought of as a mini advertisement. When designing an ad for the newspaper, what additional information might you consider including that you would not generally think of adding to a business card? The use of color, photos, graphics or a unique layout will help your business card stand out. Including a bulleted list of your products or services is also useful. Remember space is limited so maximize the cards impact by using both sides.

Lastly, consider how to make the card will work for you beyond its traditional purpose. Give your customers a reason to hold on to your card and not file it away never to be seen again. Include a discount offer such as a coupon on the back, which can be redeemed at their next purchase. Implement a rewards program. Mark the card each time a purchase is made and after your customer makes a certain number of purchases then reward them with a discount or free gift. Remember to replace the card with a new one each time the customer redeems their old one.

Summary

Business cards are undoubtedly one of the best ways to promote your company’s products or services. The most effective business cards serve as a multi-functional marketing tool. It will incorporate not only basic contact information but also use strategies to make the business card work as a mini-advertisement or promotion.

FREE SAMPLES: Best Business Card Designs →


References:
Amy D. Ladd, Center for Profitable Agriculture, UT, USA.
Barrett, Eric. Guidelines for Designing Effective Marketing Materials. Ohio State University Extension.
Bruch, Megan. Advertising 101. CPA #111. The University of Tennessee. Center for Profitable Agriculture. February 2005.

 

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